Nathan Oguche Emmanuel, PhD
Department of Mass Communication,
Faculty of Social Sciences,
National Open University, Abuja, Nigeria
Email: emmnatslinks@gmail.com
Prof. Nnanyelugo Okoro, PhD
Department of Mass Communication,
Faculty of Arts,
University of Nigeria, Nsukka
Jubril Abdullahi, PhD
Department of Mass Communication,
Faculty of Social Sciences,
Federal University, Lokoja, Kogi State, Nigeria
Samuel Sunday Ameh
Department of Mass Communication,
Faculty of Arts
University of Nigeria, Nsukka
Oluwaseun Agnes Bello
Department of Mass Communication,
Faculty of Communication and Media Studies,
Prince Abubakar Audu University, Anyigba
Abstract
This study examined the patterns, factors, and challenges associated with social media use among family members in selected Federal Universities across Nigeria’s six geopolitical zones. A quantitative cross-sectional survey design was employed, gathering data from a large sample at a single point in time. Using a snowball sampling technique, 380 copies of questionnaire were distributed across major social media platforms to ensure broad geographic representation and provide insights into social media’s influence on family relationships. Findings indicated that WhatsApp and Facebook were the most commonly used platforms for family communication. Notably, younger family members primarily communicated with siblings and extended family on social media, rather than with parents or spouses. Convenience, affordability, and accessibility emerged as the key factors driving social media use for family interactions. Interestingly, misunderstandings resulting from social media communication were infrequent, with most respondents reporting minimal issues. Overall, the study concludes that while social media has a positive influence on family communication, a balanced approach that incorporates face-to-face interaction remains essential. The study recommends further research to explore how demographic factors shape the impact of social media on family dynamics.